Pole Kiosk is an outdoor medium that supports consecutive message display with affordability. Advertisements of this sort are constantly before the eyes of observers on the streets, be it vehicular or pedestrian. Kiosks are placed in a sequence of poles that allow for repetitive advertising and hence result in higher nos. of visibility. The kiosks are automatically lit by the lighting on the pole above them but you can also use specially designed back-lit box type kiosks for greater visibility. Pole kiosks can be effectively used to advertise a local shop or store in the vicinity of the pole. They can be even used to give out store directions using arrows to lead the prospect to your store.
They enjoy a quick turnaround time, that is, they can be changed in a short span of time. They offer flexibility with respect to creative applications and ad content. They even support complete flow of communication of a particular campaign, being a string of information, right from introduction to benefits to contact information that can be placed sequentially on successive pole kiosks.
Compared to the billboards these kiosks are very small in size, so the message has to be to the point and legible to fast moving traffic. It should not exceed more than 3-4 words per kiosk and be spread over to 2-3 consecutive boards or kiosks if it is long. Campaigns using 3-5 consecutive boards should have some consistency and must appear and communicate as a single campaign.
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